Data Company Sued Uy US Government Amid Fears Of Sensitive Location Tracking

Data company sued by US government amid fears of sensitive location tracking

By:  The Guardian

August 29, 2022

The US Federal Trade Commission (FTC) on Monday sued Idaho-based data broker Kochava for selling geolocation data from hundreds of millions of mobile devices that could be used to track consumers.

The FTC said consumer data could be used to trace people’s movements to and from sensitive locations including “reproductive health clinics, places of worship, homeless and domestic violence shelters, and addiction recovery facilities”.

The problem gained interest after a supreme court ruling in June overturned the Roe v Wade decision that guaranteed a constitutional right to an abortion. Since then, privacy advocates and the public have called for more limits to the data tech companies collect over concerns that police or other entities could access customers’ search history, geolocation and other information revealing pregnancy plans.

 

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