By: Tech Crunch
April 20, 2021
Amazon announced this morning it’s opening Amazon Salon, the retailer’s first hair salon and a place where Amazon aims to test new technologies with the general public. The salon will occupy over 1,500 sq. ft on Brushfield Street in London’s Spitalfields, where Amazon says it will initially be trialing the use of augmented reality (AR) and “point-and-learn” technology — the latter being a system that allows customers to point to products on a display shelf in order to learn more through videos and other content that then appears on a display screen.
To then order the products, the customers will scan the QR code on the shelf, which takes them to the Amazon.co.uk shopping page for the item where they can add it to their cart and check out.
The salon’s AR technology, meanwhile, will be used to allow customers to experiment by virtually trying on different hair colors before making a commitment to a new shade.