Incognito Mode Isn’t Doing What You Think It’s Doing

By The Wall Street Journal
Published on November 22, 2023

 
 
“Private browsing, for one thing, may be giving holiday shoppers a false sense of privacy”

 

There is an urban myth that says online shoppers who doggedly search for certain items on the web get tagged by algorithms that then cause them to see higher prices than others shopping for those same items.

 

 

 

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