By AdGuard
Published on April 20, 2025
Isn’t it convenient to live with a voice assistant? You can go about your day and to perform tasks hands-free — ask to set a timer or remind you of something, add items to your shopping list, or get quick information.
And they’re getting smarter and smarter. Alexa has even learned to mimic the voices of deceased relatives — a controversial feature, both ethically and in terms of privacy. With the rise of generative AI, voice assistants are becoming even more advanced, taking a more personalized approach to every user and raising new questions on the privacy front.
Previously these mounting concerns were alleviated by the fact that the voice recordings could be processed locally on your device. You had the choice to prevent your voice data from being sent to Amazon’s servers.