By: Wall Street Journal
December 8, 2022
Amazon AMZN -8.43%decrease; red down pointing triangle.com Inc. is rolling out a TikTok-like feature in its app that will allow customers to buy products from a customized feed of photos and videos.
Amazon launched the feature Thursday for select customers and plans to make it available across the U.S. in the coming months, the company told The Wall Street Journal. The portal, which the company named Inspire, will show users a continuous feed of photos and videos featuring products that customers can purchase through the app. The Journal in August reported that Amazon was testing Inspire with a small number of employees.