Chinese deepfake app Zao sparks privacy row after going viral

By: Agence France-Presse in Shanghai

 September 2, 2019

A Chinese app that lets users convincingly swap their faces with film or TV characters has rapidly become one of the country’s most downloaded apps, triggering a privacy row.

Released on Friday, the Zao app went viral as Chinese users seized on the chance to see themselves act out scenes from well-known movies using deepfake technology, which has already prompted concerns elsewhere over potential misuse.

Users provide a series of selfies in which they blink, move their mouths and make facial expressions, which the app uses to realistically morph the person’s animated likeness on to movies, TV shows or other content.