Google’s emissions climb nearly 50% in five years due to AI energy demand

By The Guardian
Published on July 08, 2024

 
 

Google’s goal of reducing its climate footprint is in jeopardy as it relies on more and more energy-hungry data centres to power its new artificial intelligence products. The tech giant revealed Tuesday that its greenhouse gas emissions have climbed 48% over the past five years.

 

Google said electricity consumption by data centres and supply chain emissions were the primary cause of the increase. It also revealed in its annual environmental report that its emissions in 2023 had risen 13% compared with the previous year, hitting 14.3m metric tons.

 

The tech company, which has invested substantially in AI, said its “extremely ambitious” goal of reaching net zero emissions by 2030 “won’t be easy”. It said “significant uncertainty” around reaching the target included “the uncertainty around the future environmental impact of AI, which is complex and difficult to predict”.

 

 

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