By: Vice
Date: July 5, 2022
The Muppets’ Bunsen and Beaker are best known for science experiments gone wrong while they’re explaining the nature of the universe; in videos obtained by Motherboard, however, they’re explaining something else altogether: Targeted online advertising.
“I’m tickled pink to announce a solution to all of your digital ad buying needs,” Bunsen says in the video. “Imagine a data powered solution that unlocks Disney’s portfolio of premium content and diverse audiences at scale, with automated flexible buying through a single storefront.”
“The answer is Disney Advertising Sales Programmatic,” Bunsen adds.