“like horoscope readings!”: the scammy world of DNA test startups

By: Futurism

Nov 20, 2019

In the spring of 2017, a college student named Mary spit into a tube and sent it to the DNA testing company Ancestry, which analyzed it and sent back a breakdown of her family history.

But Mary wanted to know more. The human genome contains, in theory, an extraordinary wealth of pre-programmed information about who we are and who we might become: whether she was at risk for the same types of cancer that killed her parents, for instance, or if she had medical conditions she could unknowingly pass on to her children.

For that information, Mary — we’re withholding her last name to protect her privacy — turned to a dubious new sector of the genomics industry, in which startups claim to provide vastly greater insights than prominent companies like Ancestry and 23andMe do. She uploaded a copy of her raw genetic code, which Ancestry provided as a 17.6 megabyte text file, to a site called Genomelink, which advertises tests for everything from medical conditions and mental illnesses to ludicrously specific personality traits including “loneliness,” “social communication problems,” and “vulnerability to helicopter parenting.”