By The Wall Street Journal
Published on July 11, 2024
Kernel, a New York City startup from Chipotle Mexican Grill founder Steve Ells, uses a robotic arm to flip plant-based burger patties and a conveyor belt to move dishes along the assembly line. Humans put on the finishing touches and package the meals for customers to pick up.
The robot arm on display and the restaurant’s stark, industrial look confused curious diners at first. Ells temporarily closed the location in early July for around 10 days to add clues like seating, pictures, warmer colors and softer lighting to help signal that it actually serves food.