By iapp
Published on January 31, 2024
More than 160 countries have omnibus privacy laws, yet business leaders recognize privacy is more than a compliance exercise — it is a business imperative inextricably tied to customer trust. Ninety-four percent of organizations said their customers would not buy from them if they did not adequately protect data. And customers are looking for demonstrable evidence. Ninety-eight percent said external privacy certifications — like ISO 27701 and the APEC Cross-Border Privacy Rules — are important in their buying decisions.