By: The Hill
May 16, 2022
A group representing the nation’s largest tech companies is rolling out a seven-figure TV ad campaign slamming a key antitrust proposal that seeks to curb tech giants’ power, warning it could raise already soaring prices on consumers. The Computer and Communications Industry Association (CCIA) — which represents companies such as Amazon, Google, Apple and Facebook — released a 30-second ad Monday as part of its “Don’t Break What Works” campaign. The ad offers a new line of attack by focusing on inflation and arguing that proposed legislation would further raise prices for Americans. The bill the ad targets is the American Innovation and Choice Online Act, according to a copy of the ad first shared with The Hill. The legislation aims to block tech giants from giving preferential treatment to their own products and services. In practice, it could bar Amazon from placing its own products at the top of search results on its site or prevent Google from highlighting its own services. The Senate Judiciary Committee advanced the bill with bipartisan support in January, while a House version advanced out of committee last June.