By: The Hill
June 26, 2017
Unilever, which controls brands including Dove soap and Hellmann’s Mayonnaise, announced Friday that it is pulling brand advertisements from Twitter, Instagram and Facebook until “at least” the end of 2020.
The decision was made after several other major companies pulled advertisements from Facebook as part of an advertising boycott called for by the Stop Hate for Profit campaign over allegations that Facebook had not done enough to rein in hateful content, particularly in the wake of protests over the police killing of George Floyd.
Unilever wrote in a blog post pointed to the “polarized atmosphere in the U.S.,” such as “hate speech” during the run up to the presidential election in November, as being a major contributing factor to pulling brand advertisements.