By: The Guardian
Dec 29, 2019
We may come to remember this decade as the one when human beings finally realized we are up against something. We’re just not quite sure what it is.
More of us have come to understand that our digital technologies are not always bringing out our best natures. People woke up to the fact that our digital platforms are being coded by people who don’t have our best interests at heart. This is the decade when, finally, the “tech backlash” began.
But it’s a little late.
Shoshana Zuboff recently published her comprehensive Surveillance Capitalism to deserved acclaim, but the book is really about some decisions that Google was making twenty years ago to harvest our data and sell it to advertisers. The Center for Humane Technology has called attention to the way that the manipulative techniques of behavioral finance have been embedded in our apps – bringing us all up to speed on the science of captology and addiction, circa 1999.