By: CITY A.M
June 13, 2018
At the time, the three-word maxim was so important to Google that it entered the companys official code of conduct (and was even, rumour has it, the wifi password for shuttles ferrying staff to its Silicon Valley HQ).
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However, in May this year “Dont be evil” was quietly removed from Googles official messaging. The zeitgeist had altered the significance of these three simple words.
This could, of course, have been a product of an evolving corporate culture. Perhaps more likely, however, it was a reaction to the global narrative of growing mistrust in technologys behemoths. At the same time as “Dont be evil” was scrapped, the EU data protection regulations were coming into force, and a chief executive from another tech giant was being hauled in front of Congress and accused of disrupting democracy.